The 30th anniversary of Chic, China International Fashion Fair, was celebrated with an almost record edition of the show, which saw almost 150,000 visitors pass through the aisles of the Shanghai exhibition centre.
More than 1270 exhibitors in 17 product segments were able to return to the National Exhibition and Convention Centre: the number of attendees was even almost 45% higher than at the last pre-spring event in March 2019.
“We are very pleased with the success of Chic,” says Chen Dapeng, president of Chic and the China National Garment Association, “because the strong participation shows the confidence of the textile and garment industry in the future market. Chic is a meeting point for the entire fashion supply chain, both to do business and to exchange experiences. The Chinese fashion market is undergoing a major update, the collections are becoming more and more upmarket and, at the same time, consumers are becoming more quality-conscious and are willing to pay more for it.
Chic can thus also look forward to the August edition, from 28 to 30, still in Shanghai, while from 6 to 8 November it will be in Shenzhen for the Greater Bay Area edition.