A U-turn on July and a shortened fair: Munich Fabric Start turns the tables and moves the fair back to September after the unhappy experience of the two-month advance in 2023.
The German fair is back on its heels, who knows if this will open up a general reshuffling of dates for other European fairs as well, and is moving the event back to September, reducing it to two days in complete concurrence with Bluezone.
A courageous and important decision that redesigns the 2024 trade fair: “meticulous timing and operational efficiency” are the terms chosen by the organisers to justify the choice, which obviously also affects Keyhouse and The Source.
The appointment with the Autumn-Winter 25/26 collections is for 3 and 4 September at MOC, the Zenith Area and Dampfdom. View instead remains set for 18 and 19 June at Dampfdom.
The decision to reschedule the dates is the result of a dialogue between organisers and exhibitors, visitors and key partners: “We allow the industry to come together in an internationally accessible location at the right time for orders, with our eight areas, from Fabrics, Bluezone and Additionals to ReSource, Sourcing, Design Studios, Keyhouse and Sustainable Innovations. The adjustment of the timing to a uniform two-day format also meets the industry’s need for efficient time and budget management,’ explains Sebastian Klinder, Managing Director of MFS.
With the placement in the first week of September, Munich Fabric Start could start a domino effect on other fairs, from Texhibition to Modtissimo (normally placed in the second week), especially if other fairs choose to return to their historic dates, abandoning July, a month that now seems almost ‘monopolised’ by Milano Unica and Première Vision. Barring surprises.